LIVING IN PLACE
The process of analysis-conclusion-analysis is repeated in design research, which is the way of digging deeper in the area.
What is this:
Live Well Collabrative in University of Cincinnati, cooperated with THE DUCHOSSOIS GROUP, set up this project to help the four companies belonging to THE DUCHOSSOIS GROUP, to find product opportunities for baby boomers. Chamberlain is one of the four companies. It manufactures garage door openers. We were working for them in this project.
What I did:
Visited 3 houses to know baby boomers' requirements;
Did two focus group discusstions about target groups' requirments and their feedback for our work;
Set up personas to specify the personality of different age groups;
Listed the problems room by room, and analyzed them by matrix ;
Did market possibilities analysis;
Prepared for the final presentation.
How We did:
At the very beginning of this project, we visited two retailers, and interviewed 10 people about Chamberlain's products existing in the market. During the process of this project, we also had four field trips to baby boomers' houses, and discussed with focus groups twice about their requirements and expectation for the life;
Set Up Personas:
When we started to look for the problems that baby boomers have in their life, we set up three personas in three age ranges, and put them in the common condition that most of the elders in that age range have. We used the three personas to do cross-analysis with the "could-happen" activities in each room.
After we found out a huge amount of problems, we started to sort them, based on the problem itself, and also marketing possibilities.
In the final presentation, we drew some puppets and scenarios to present the potential opportunities, and some charts to demonstrate our analysis.